Committed to helping extraordinary companies succeed in Travel Retail.
Copenhagen-based Blueprint was founded in 2016 and is committed to helping companies succeed in Travel Retail.
We are a dynamic and unconventional 360-degree business development consultancy specialised in supporting airports, retailers, brands and distributors.
We are:
Copenhagen-based office.
Helping more than 50 companies accelerate their Travel Retail businesses in Europe, APAC, Middle East and North America.
Collaborating with airports, retailers, brands and distributors.
OUR CLIENTS’ PROBLEMS
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Implementing go-to-market strategies, new business pipelines, commercial negotiations, etc. from scratch slows down speed-to-market.
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Signing and developing full-time employees is a costly and time-consuming process with no guarantees for success.
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Managing a wide range of go-to-market consultants and distributors to get the job done on a global scale distorts resource allocation.
OUR SOLUTIONS
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We carefully study clients’ commercial opportunities and develop bespoke go-to-market initiatives.
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We add or remove resources depending on a case-by-case thereby, ensuring client budgets are optimised.
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We combine consulting and distribution capabilities under one roof. Centralising go-to-market initiatives makes life easier.
MEDIA COVERAGE
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Why experiential retail matters more than ever
The third article in our Food for Thought series, in partnership with Blueprint, looks at the key issue of why Experiential Retail matters more than ever
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Sign-ups gather pace for experiential retail workshop in Cannes
Blueprint and m1nd-set have reported that seats are selling fast for the EX.CEL Experiential Retail Workshop in Cannes, reinforcing the ‘significance of experiential retail and the drive to better understand its impact on shopper behaviour is strongly resonating with the global travel retail industry’.
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Blueprint says TR industry finding innovative strategies to engage Gen Z
The travel retail industry is actively experimenting with approaches to effectively engage Gen Z travelers, with several industry stakeholders at the forefront of adopting innovative strategies to cater to Gen Z’s evolving demands and preferences, according to Blueprint Partners Thomas Kaneko Henningsen and Karl Walter.
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How are digitalisation and artificial intelligence impacting the travel retail customer journey?
In this new series of features in collaboration with Blueprint, company partner, Thomas Kaneko Henningsen details how the use of AI is rapidly increasing in domestic markets, but travel retail is still catching up
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Food For Thought: What’s next for customer loyalty in travel retail?
The second of our Food for Thought columns, in partnership with Blueprint, looks at the key issue of customer loyalty. Travelling shoppers may not be as frequent as they are on the High Street, but many regularly pass through the airport – and they need more emotional connectivity.
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Fast Travel to expand taxi booking platform to more locations after successful launch at Oslo Airport
Norwegian technology company Fast Travel has teamed up with travel retail business development agency Blueprint to introduce a taxi booking platform designed to simplify the traveller experience.
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Spend a workday with… Blueprint’s Thomas Kaneko Henningsen
Thomas Kaneko Henningsen joined the travel retail industry in 2000 and today is Partner at business development consultancy Blueprint. Here, he gives us a glimpse of a typical workday, from client deliverables to lunchtime runs on the beach…
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Doppler joins Blueprint’s brand portfolio to extend travel retail footprint
Austrian umbrella manufacturer Doppler, represented by Hanse Distribution in travel retail, has teamed up with Blueprint to bolster its global presence.
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Blueprint and m1nd-set launch new experiential, best-practice retail workshop series
Blueprint, an independent business development consultancy specializing in travel retail, and leading travel retail research agency m1nd-set are joining forces to introduce a new workshop series focused on experiential retail in the global duty free and travel retail sector.
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True Gum introduces dates collection to travel retail in partnership with Blueprint
Eco-friendly Copenhagen confectionery brand True Gum, distributed by Blueprint in travel retail, has expanded its offer with a healthy alternative called True Dates.
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IAADFS to host dedicated GenZ RedY workshop with m1nd-set & Blueprint
The IAADFS will team up with m1nd-set and Blueprint to provide insights into the habits and behaviours of GenZ shoppers.
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Babor partners with Blueprint to extend travel retail footprint
Premium skincare brand Babor has partnered with Blueprint to bolster its travel retail presence.
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Blueprint & Hanse help Messyweekend
With more listings coming up, it is safe to say that the Danish eyewear brand resonates with travellers and retailers.
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Blueprint reveals travel retail investment project Transformation
Travel retail business development agency Blueprint has introduced a new two-year project called Transformation.
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Rebels 0.0% joins Blueprint portfolio
The no-alcohol spirits brand is targeting Gen Z consumers in travel retail.
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How MessyWeekend is set to clean up in TR
Following its big break into travel retail a year ago, MessyWeekend is stepping up its GTR strategy as travelling consumers embrace the brand's green credentials.
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LeSportsac joins forces with Blueprint
The collaboration with Blueprint will help highlight LeSportsac’s limited-edition collections through immersive pop-ups and interactive engagements for travellers.
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Blueprint launches investment venture.
Blueprint Seed Capital will invest in “promising and scalable” businesses with potential for entry into the travel retail sector.
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ITS brings innovative smart baggage trolleys to Munich Airport
Munich Airport has rolled out smart baggage trolleys developed by Danish development company Intelligent Track Systems.
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Blueprint launches Seed Capital investment arm
Blueprint is launching a new investment entity Blueprint Seed Capital, to fund businesses that are passionate about travel retail and to encourage innovation and boost newness in the channel.
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GenZ workshop ahead of TFWA Cannes
Blueprint and m1nd-set have teamed up to deliver a workshop for travel retail stakeholders on Generation Z consumers on Sunday 1 October in Cannes, ahead of the TFWA event.
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Blueprint joined the "TR in Ten" panel
The age of pent-up travel retail revenge spend is over and stakeholders must embrace the opportunities.
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Blueprint and m1nd-set launch GenZ RedY
Titled “GenZ RedY”, the insights and consultancy program aims to help industry stakeholders understand the unique nature and diverse behavioral traits of this young shopper segment.
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Moodie Davitt report talks to ITS
Talking partnership, data and new consumer audiences with Intelligent Track Systems
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Summerbird Organic partners with Blueprint
Danish chocolate specialist Summerbird Organic is planning to expand its travel retail presence
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Blueprint and m1nd-set launch consultancy program
The Gen Z focused consultancy program was launched at the TR Consumer Forum
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Blueprint reveals strategy
Helping clients get a big break in the TR industry
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Bitmore expands
Builds GTR presence through Blueprint and BORN Nordic tie-ups
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True Gum expands
True Gum launches with Dufry and Gebr Heinemann
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Confectionery Report:
True Gum emphasizes gifting as an important parameter for confectionery products
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Global Industry Survey 2023
TRBusiness is publishing in full a wealth of responses to several pressing questions
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DAY ET expands
DAY ET has extended through listing with Nordic airport retailer Airport Retail Group
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Joe & the Juice 20th anniversary
Joe & The Juice is aiming for further expansion at airports worldwide.
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M1nd-set's 1sight
M1nd-set newsletter on how ITS trolleys supports the customer journey.
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ITS session with Trunblocked
Trunblocked interviews ITS, Oslo Airport, Nice Airport and Thomas Kaneko Henningsen.
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TR Consumer Forum '22
Blueprint joined TR Consumer Forum ‘22. Thanks for a great event!
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ITS
ITS trolleys are now available in three international airports with Oslo Airport being the latest roll out.
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KARL W. JOINS NTRG
Congrats to NTRG, and our Blueprint partner Karl Walter who will be serving on the NTRG board!
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ITS
Intelligent Track Systems and Nice Airport roll out ‘smart’ shopping trolley!
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DAY ET
Fashion brand DAY ET steps up sustainability drive with leading retailers!
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FRAPORT VIP LOUNGE
Blueprint supports Fraport VIP Lounge on a mission to expand its appeal to key customers!
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ITS
Smart Carts that boosts passenger engagement and conversion!
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TRUE GUM
TRUE GUM is changing the category with passion and commitment!
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SIMPLY CHOCOLATE
The confectionery category disrupter Simply Chocolate takes off in travel retail!
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RAWBITE
The healthy 100% organic, gluten-free, and vegan food bar goes international!
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DAY ET
DAY ET conquers the Travel Retail distribution with its beautiful and sustainable accessories assortment!
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ITS introduced at more European airports
ITS trolleys at Hamburg Airport and Vienna Airport this year.