IAADFS to host dedicated GenZ RedY workshop with m1nd-set & Blueprint

The online event will take place on 29 May

The IAADFS will team up with m1nd-set and Blueprint to provide insights into the habits and behaviours of GenZ shoppers in a dedicated webinar later this month.

The GenZ RedY workshop will take place at 10am EST on 29 May and features insights on the trend among younger shoppers in North America, including data on attitudes and behaviours, travel and booking habits, performance indicators and barriers to both footfall and conversion.

IAADFS President and CEO Michael Payne said: “We believe it is essential for our industry to remain ahead of the curve, especially with these younger generations whose behaviour is so different to that of other generations, even Millennials.

“It has never been so important to keep abreast of consumer trends given the fast pace of change in consumer behaviour and how Gen Zs are influenced differently from one region to another. We are delighted to partner with m1nd-set and Blueprint for this bespoke event for IAADFS, which will bring huge value to our members and other participating industry stakeholders.”

Other areas of focus for the webinar will include category purchase habits, analysis of the importance of exclusives, the role of staff interaction and case studies on how brands can engage younger shoppers.