Moodie Davitt: ITS ‘intelligent’ shopping trolleys to be introduced at more European airports

Danish company Intelligent Track Systems (ITS), in collaboration with Blueprint, will roll out ‘smart’ shopping trolleys at Hamburg Airport and Vienna Airport this year.

As reported, the smart carts were introduced at Oslo Gardermoen Airport last August after their successful trial at Nice Côte d’Azur Airport in the summer, and San Diego International Airport before that.

The free-to-use ‘intelligent’ trolleys were proven to give passengers a convenient and easier shopping experience and wayfinding at the airport.

ITS CEO Morten Pankoke said: “Our free trolleys are able to lift retail sales thanks to their ability to guide passengers around airside shopping areas and direct them to special offers or items of interest.”

ITS smart trolleys help passengers more easily find shops and dining outlets around the airport.

“We are delighted with the significant uptakes in basket size, 90% of users felt the trolleys made their shopping experience easier, 94% said they would use them next time they came to the airport and 32% shopped products advertised on the tablets. We are even more heartened to see so many new airports are taking an interest following successful proof of concept at the third-busiest airport in France to the busiest gateway in Scandinavia.”

Blueprint Partner Karl Walter said: “We have established solid proof of concept with the first three airports and demonstrated clear value creations benefitting all airport stakeholders, a win for all. Now we extend a warm welcome to new partnerships with Hamburg Airport and Vienna Airport. We are grateful for these collaborations, a true testimony to airports being open-minded, forward-thinking and committed to delivering extraordinary shopping experiences.”