Moodie Davitt: Intelligent Track Systems and Blueprint roll out ‘smart’ shopping trolleys at Oslo Airport

Intelligent Track Systems (ITS), in collaboration with Blueprint, Avinor and Travel Retail Norway, has launched its ‘smart’ shopping trolleys programme at Oslo Gardermoen Airport.

It is a best-in-class partnership, a true testimony towards what can be accomplished when we all team up during these unprecedented times” – Blueprint Partner Thomas Kaneko Henningsen

Through the trolley’s user-friendly tablet screen, passengers access a variety of information including wayfinding, departure times, departure gates, product promotions, retailer advertising, tax free shopping guidance and other relevant airport information in their preferred language.

The ‘intelligent’ trolleys are proving popular with younger travelling consumers

As reported, the ITS trolleys were introduced at San Diego International Airport last year and proved a valuable asset to both passengers and operators.

A survey at the US airport revealed that 29% of passengers said the adverts on the tablets convinced them to buy products. 90% of users felt the trolleys made their shopping experience easier and 94% said they would use them again.

As reported, the ITS trolleys were introduced at San Diego International Airport last year and proved a valuable asset to both passengers and operators.

A survey at the US airport revealed that 29% of passengers said the adverts on the tablets convinced them to buy products. 90% of users felt the trolleys made their shopping experience easier and 94% said they would use them again.

The trolleys will also be available for use by visitors to the upcoming TFWA World Exhibition in Cannes in October.

ITS CEO Morten Pankoke said: “It is early days but the first results at Nice Airport look solid and the key performance indicators (KPIs) are very encouraging.