Moodie Davitt: “Summerbird Organic partners with Blueprint as it steps up travel retail focus”

Summerbird Organic offers a wide range of products from handcrafted bars to gift boxes in various sizes depending on the occasion

Danish chocolate specialist Summerbird Organic is planning to expand its travel retail presence in partnership with Copenhagen-based business development agency Blueprint.

The brand launched two standalone shops at Copenhagen Airport in 2019. To extend its travel retail footprint, it was listed by Gebr. Heinemann at its Travel Value stores at the airport in 2021.

Aside from its high-quality organic chocolates, the brand also takes pride in its skilfully designed gift boxes {Photo: Summerbird Organic}

Summerbird Organic CSO and Partner Thomas Pedersen said: “Our business at Copenhagen Airport has proved popular among international passengers, and Nordic travellers in particular, who are looking for chocolate that is of the very highest quality, is organic, and made in Denmark. We feel that now is the right time to take our travel retail business to the next level.”

He added: “Summerbird Organic is also a member of the Nordic Travel Retail Group and TWFA, showing our commitment to the global travel retail channel, which we consider a strategic priority as we continue the brand’s expansion throughout the Nordic region.”

Copenhagen Airport Head of Retail Partners Lasse Berg said: “We welcome extraordinary and best-in-class shopping experiences. From local heroes to international power brands, Summerbird Organic and their two standalone stores sit extremely well with the airport’s overall shopping centre strategy. Summerbird Organic is in many ways a strong testimony towards Scandinavia being at the forefront of culinary experiences.”

Gebr. Heinemann Category Manager LTC Lars Suhr also commented: “Since 2021, we, Gebr. Heinemann and Summerbird Organic, have built a strong partnership bringing the finest Danish produced chocolate to travellers.

“From naturally sourced ingredients, eco-friendly packaging to stunning visual merchandising and dedicated sales associates on the shop floor, Summerbird Organic is committed to driving in-store customer experience. Given the brand’s success, it has become a corner stone in Gebr. Heinemann’s ‘Made in Denmark’ strategy renowned for its quality, innovation and commitment to CSR.”

Blueprint Partner Karl Walter commented: “Summerbird Organic has a reputation for constantly driving innovation, quality, and taste. The premium brand positioning, accessible retail pricing from 12-80 euros and sustainable packaging resonate with travel retail. We see significant growth potential for the brand in Scandinavia and beyond, the commercial team is totally and utterly committed and passionate about bringing the finest chocolate to travel retail.”