German skincare brand Babor has partnered with Copenhagen business development consultancy Blueprint to bolster its travel retail presence.

The 68-year-old research-driven beauty brand continues to step up its focus in the channel through successful listings with Gebr. Heinemann’s airport duty-free stores, including the most recent one at Copenhagen Airport. It is also now listed with the travel retailer’s duty-free shops in Norway, Germany, Austria, Türkiye and the Baltics, as well as inflight and onboard cruises.

Babor Beauty Group is regarded as one of the top professional skincare brands in Europe, with sales reaching €265 million (US$282.2 million) in 2023. The company offers consumers the Babor Trinity of performance – luxury, experience and sustainability.