Travel retail research agency m1nd-set and business development consultancy blueprint are partnering to deepen the global travel retail industry’s understanding of the Gen Z consumer segment.

Titled “GenZ RedY”, the insights and consultancy program aims to help industry stakeholders understand the unique nature and diverse behavioral traits of this young shopper segment. The program, which is developed by both blueprint and m1nd-set, will explore how Gen Zs behave, what they shop for, why, where, and most importantly, where and how they can be reached with targeted marketing messaging.

The program will also explore how Gen Zs from across the globe behave when traveling and when shopping in travel retail and how their behavior differs from other shopper segments.