Moodie Davitt: “Pandemic has boosted our client pipeline” — Team Blue underscores power of hybrid distribution and consulting model

Blue has used the lateral thinking of its international team to propel multiple companies into the travel retail space or accelerate their presence in the channel. Blue’s clients come from a range of sectors from electronics, fashion, accessories, jewellery and food/confectionery, to electronics, disinfection and business intelligence.

Blue is multi-capability driven: extending to distribution and consulting, servicing markets throughout Europe, North America, Middle East and Asia Pacific. Blue boasts an international team based in Copenhagen, Stockholm, New York and co-owned by Karl Walter, Bart Collins, David Tillman, Jacob Oppenheim and Thomas Kaneko Henningsen.

Two years ago, Blue emerged as a separate spin-off entity of Blueprint, a consulting agency founded by Thomas Kaneko Henningsen in 2016. Henningsen commented: “Blueprint is 100% business development consulting and will continue on that trajectory. Blue, however, takes the best from consulting and marries it with distribution. With warehouses in Denmark, Holland and the US, Blue helps companies accelerate their distribution. The hybrid between distribution and consulting, allows clients to choose from a wider range of business models, retail channels and markets, all under one roof. Today, Blueprint and Blue teams work in tandem and provide clients with 360-degree business development.”

Blue Partner Karl Walter said that aside from these hybrid capabilities, Blue offers something else that clients really need – and that is trust. “We are not the biggest agency or even the smartest. Our ambition is to be the most trusted,” he said. “It sounds cliché, but mutual trust is our secret sauce and it is embedded within our teams, and shared with clients. Trust goes a long way in business, and particularly travel retail where personal relationships are mission critical. It matters how we play the game.”