Moodie Davitt: Intelligent Track Systems trolleys boost consumer engagement at San Diego Airport

Intelligent Track Systems’ (ITS) smart trolleys have helped boost engagement with retail and services at San Diego International, according to a report from the company and the airport. In travel retail, Danish company ITS is marketed and distributed by business development agency Blueprint.

As reported, ITS trolleys give users information on access routes, departure times, departure gates, product promotions, tax-free shopping guidelines and other relevant airport information in their preferred language. They also provide heat mapping data for operators.

The system is accessed through an ITS-programmed tablet, which is placed on a bespoke ITS trolley or an existing airport or shopping trolley. It is activated by passengers via scanning their airline boarding cards.

Data collected from direct interviews and from the trolleys’ QR codes showed the extent to which passengers were engaging with the carts. Some 90% of passengers said that the trolleys made the shopping and wayfinding experience easier at the airport, while 29% said the digital ads featured on the carts convinced them to buy products.