Moodie Davitt: “Changing the gum business for good” – True Gum sets sights on travel retail expansion with Blue

Danish eco-friendly gum and mint pastille company True Gum has partnered with travel retail agency Blue to develop its global travel retail business.

The brand, which was launched from a kitchen table in 2018, has grown to become one of Europe’s fastest-growing gum producers. The company offers plastic-free, plant-based premium gum alternatives. It is present in 15,000 stores with over 30 domestic retail partners including 7-Eleven, Pressbyran, Narvesen, Reitan, Billa, DM and Rossman.

True Gum offers two product ranges, True Gum and True Mints, with a third sustainable category to be announced soon. True Gum is a plastic-free, sugar-free biodegradable chewing gum available in six natural flavours made with plant-based ingredients. True Mints are plant-based sugar-free mint pastilles that are available in five natural flavours and wrapped in sustainable packaging.

These include best-selling flavours like mint and lemon, and fruity combinations like Raspberry and Vanilla; Ginger and Turmeric and Liquorice and Eucalyptus. True Gum is the only gum in the world that is palm oil-free certified. It uses European plant-based xylitol with only naturally-sourced flavours and extracts.

All True Gum products are made in its green chewing gum factory in Copenhagen through transparent production processes. The company also supports the preservation of endangered cardamom rainforests in Cambodia.