Moodie Davitt: Intelligent Track System and m1nd-set launch tool offering real-time access to airport shopper behaviour data
Danish trolley solutions company Intelligent Track Systems (ITS) and travel retail research agency m1nd-set have partnered to launch a tool that promises to give travel retail stakeholders better access to airport shopper behaviour data.
According to the partners, the new tool gives sector stakeholders ‘unprecedented access’ to consumer surveys in real-time, offering deeper insight into passenger traffic, dwell time and overall shopping behaviour.
The tool utilises real-time business intelligence dashboards and data point benchmarking to streamline various data points such as stores visited, and time spent at various areas in the airport. It is installed through trolley tablets that also provide travellers with navigation, gate and flight information by scanning their boarding passes.
It is also equipped with precise wayfinding features, accurate to less than 50cm, that can provide detailed heat maps and pinpoint new income generation from targeted advertising and promotion.
The tool provides real-time access to airport shopper behaviour and provides detailed heat maps of stores visited and time spent at various areas around the airport
Intelligent Track Systems CEO Morten Pankoke commented, “With the decreased footfall in airport stores, it has become even more important to identify the needs and wants of these customers in order to increase their per-head spending. With fewer travellers around we need them to enjoy the airport experience and shop more.
“This unprecedented access to almost-instant data about customers’ shopping behaviour makes it much easier to implement insights-driven decision-making,” added Pankoke. “By using the data to positively impact traveller satisfaction levels, retailers can push up spend per head.
“For example, a sudden influx of frequent business travellers from the Nordics, or leisure travellers from Asia Pacific, would generate data patterns which can be tracked, allowing airports to effectively adapt their promotions, advertising, marketing, wayfinding, etc — all in real-time.”