Accessible eyewear brand Messyweekend has secured inflight retail listings with Eurowings, Discover Airlines and Marabu Airlines, aided by its travel retail partners Blueprint and Hanse Distribution.

The Danish handcrafted eyewear house, established in Copenhagen, has major plans for travel retail in 2024 as it seeks to establish itself as the go-to brand for accessibly priced lifestyle eyewear.

“We are thrilled that Messyweekend has been listed onboard Eurowings, Discover Airlines and Marabu Airlines,” said Hanse Distribution’s Sales Director Inflight Jakob Barthe.

This was followed by QAEZ International and on-board Lufthansa last year, with the help of German partner Hanse Distribution.

The brand now has further inflight listings in the pipeline and is also targeting airports and cruise ships, with Southeast Asia, Canada, Mexico and Brazil on the hit list.

known for its affordable Scandinavian designed eyewear, Copenhagen born MessyWeekend has earned a dedicated following for its designs, and the company's work in caring for the community and the planet. The brand launched in global travel retail in October 2022 in Gebr. Heinemann's main duty-free store at Copenhagen Airport (CPH), and has since gone on to achieve listings with Hanse Distribution and Amsterdam-based Qaez International. This is in addition to an exclusive collaboration with Norwegian, exhibiting at the 2023 TR Consumer Forum in Vienna (via the Blueprint stand), and its ocean cleaning efforts so far contributing towards removing 250 tonnes of plastic from the deep blue. Looking ahead, MessyWeekend, and its business development agency partner Blueprint, sees great potential for the brand in the channel.