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Blueprint and m1nd-set launch new experiential, best-practice retail workshop series
Blueprint, an independent business development consultancy specializing in travel retail, and leading travel retail research agency m1nd-set are joining forces to introduce a new workshop series focused on experiential retail in the global duty free and travel retail sector.
The new series, called “EX.CEL: Experiential Retail Workshop,” will analyze the impact of experiential retail on consumer engagement across the global duty free and travel retail industry. The first edition is scheduled to take place in Cannes on Sunday, September 29, 2024, at the Majestic Hotel from 14:30 to 17:30, ahead of the TFWA World Exhibition & Conference.
TR BUSINESS: “Blueprint and m1nd-set launch Gen Z insights and consultancy programme”
Travel retail stakeholders are now able to gain a deeper understanding of the Generation Z consumer segment thanks to a new insights and consultancy programme launched by m1nd-set and Blueprint.
Titled GenZ RedY, the new service aims to help those in the global travel retail industry to understand the ‘unique nature’ and ‘diverse behavioural traits’ of this young shopper segment (currently aged between 10 and 27).
The programme, which has been developed hand in hand by the Switzerland based travel retail research agency and the business development agency, will explore how Gen Zs behave, what they shop for, why, where, and how they can be reached with targeted marketing messaging.
TRBusiness: VIDEO - Highlights of the TR Consumer Forum 2022 in Limassol, Cyprus
The dynamism of the second annual TR Consumer Forum, organised by TRBusiness and m1nd-set, is captured in the official video, which is available to watch below.
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