Forum: Revenge spend is over and AI/AR/VR is in, say experts

The time for AR/VR and AI is here, the TR Consumer Forum TR in Ten panel says.

The age of pent-up travel retail revenge spend is over and stakeholders must embrace the opportunities offered by virtual reality (VR), augmented reality (AR) and artificial intelligence (AI), a panel of experts has said.

Speaking on the future-gazing TR in Ten panel at last week’s TR Consumer Forum, Anna Marchesini, Head of Business Development at research agency m1nd-set, said that consumers are used to AR and how it integrates into daily life.