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Global Travel Retail Magazine: “Blueprint and m1nd-set launch Gen Z focused consultancy program for GTR”
Travel retail research agency m1nd-set and business development consultancy blueprint are partnering to deepen the global travel retail industry’s understanding of the Gen Z consumer segment.
Titled “GenZ RedY”, the insights and consultancy program aims to help industry stakeholders understand the unique nature and diverse behavioral traits of this young shopper segment. The program, which is developed by both blueprint and m1nd-set, will explore how Gen Zs behave, what they shop for, why, where, and most importantly, where and how they can be reached with targeted marketing messaging.
The program will also explore how Gen Zs from across the globe behave when traveling and when shopping in travel retail and how their behavior differs from other shopper segments.
TR Consumer Forum: “Revenge spend is over and AI/AR/VR is in, say experts”
Forum: Revenge spend is over and AI/AR/VR is in, say experts
The time for AR/VR and AI is here, the TR Consumer Forum TR in Ten panel says.
The age of pent-up travel retail revenge spend is over and stakeholders must embrace the opportunities offered by virtual reality (VR), augmented reality (AR) and artificial intelligence (AI), a panel of experts has said.
Speaking on the future-gazing TR in Ten panel at last week’s TR Consumer Forum, Anna Marchesini, Head of Business Development at research agency m1nd-set, said that consumers are used to AR and how it integrates into daily life.
TR BUSINESS: “Blueprint and m1nd-set launch Gen Z insights and consultancy programme”
Travel retail stakeholders are now able to gain a deeper understanding of the Generation Z consumer segment thanks to a new insights and consultancy programme launched by m1nd-set and Blueprint.
Titled GenZ RedY, the new service aims to help those in the global travel retail industry to understand the ‘unique nature’ and ‘diverse behavioural traits’ of this young shopper segment (currently aged between 10 and 27).
The programme, which has been developed hand in hand by the Switzerland based travel retail research agency and the business development agency, will explore how Gen Zs behave, what they shop for, why, where, and how they can be reached with targeted marketing messaging.
TRBUSINESS: “Blueprint reveals strategy for helping clients get a big break in the TR industry”
A one-stop shop for consulting, distribution, advisory board and business angel investments, Blueprint, which was founded in 2016, is achieving its core vision to assist companies with accelerating their travel retail businesses.
“Clients may need go-to-market strategies, commercial sparring, advisory board support and investments whereas others seek insights on how travel retail customers will shop in airports and onboard cruises the coming years,” said Henningsen.
“This broad spectrum of capabilities allow us take on a smaller projects like vetting pricing strategies and product development while also being able to develop and execute travel retail go-to-market strategies.”
Its experienced team has supported a wide range of clients from start-ups to market leaders across all categories, including Wolford, Tommy Hilfiger, Calvin Klein, MessyWeekend, Summerbird, Rawbite, Simply Chocolate, BitMore, GreyLime, among others.
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